Our passion, luxury watches


Based in Biel/Bienne, one of the strongholds of Swiss watchmaking, Sovogue.ch brings together a team of experts and enthusiasts of high-end and prestigious watches. Committed and passionate, their priority is to provide customers with an exclusive selection of high quality watches.

The luxury of paying less

At Sovogue.ch, we take care to offer our customers luxurious brands at unbeatable prices. How do we do it? We buy directly from recognized partners in Switzerland and abroad. By voluntarily neglecting the intermediaries, we succeed in offering you high quality watchmaking products, entirely new, guaranteed and with certificate of authenticity, at an attractive final price.

More than 20'000 visitors each month visit us

Founded at the beginning of 2016, Sovogue.ch already has about 100 satisfied customers. Sovogue.ch is gradually becoming a reference of choice when it comes to high-end products and luxury watches at smart prices. Note that all the watches offered are carefully selected by our experts and are all accompanied by the manufacturer's warranty.

Our team is at your disposal to assist you in your choice or if you are looking for a particular reference.

We are here to advise you

We are not just a website, we are also a team of connoisseurs, collectors and experts in luxury watches. Sovogue.ch belongs to the company Socko Sàrl domiciled in Biel under the trade register number: CH-036.4.066.232-4 and the VAT number CHE-335.398.124. With our team of connoisseurs, you are well surrounded and you benefit from a Swiss and local service. We provide personalized advice as well as warranty service for watches purchased on Sovogue.ch . If you want to have more information about a watch or one of our services, we will be happy to answer you by phone or by email.

The Sovogue.ch Team